5 chatbot tips to overcome innovation fears.

light bulb on black surface

Thinking outside the box is never easy. And this task becomes even more daunting when innovating. Leaving one’s comfort zone is not for everybody. And neither is business.

Because of the global pandemic, safety guidelines and regulations change in weekly basis. In this fierce environment, hospitality businesses strive to increase their market shares. This volatile situation rewards those who adapt faster and cope with the pace of change. Put simply, innovation is adapting.

The aim of this article is to provide a tangible perspective that technological innovation must be embraced if one wants to succeed in this adapting race. Here we share with you five insights to overcome fear of innovation.

1. Understand where we are heading to.

According to Outgrow reasearch, 80% of businesses are expected to have some sort of chatbot automation by the end of 2020. This forecast does not come as a surprise.

Messaging platforms have been a trend since smartphones came into our daily routines. In fact, they are the main growth driver for chatbot usage accross different industries. Acknowledging these facts is crucial because it makes us understand where our clients are and what platforms and channels they use.

In conclusion, trends suggest that is an good time to get started with chatbots.

person in blue denim jacket holding smarthone

2. Innovate in safety

white and brown table

All businesses across the hospitality industry have to comply with new safety protocols. And the public understanding is that, having your hotel open for business, means that your hygiene standards are top notch. Nonetheless, new customer behavior suggests that consumers want to avoid close contact as much as possible.

Hospitality chatbots have changed the way guests communicate with your hotel staff. If an in-house guest wants to manage his/her reservation they can do it without going physically to reception. They can order room service, purchase extra offers or reserve activities if they so desired without having to step in the lobby. This removes the physical health hazard without losing any of that personal touch.

SEE how your guests want to interact with your hotel.


3. It's all about branding

Your hotel’s brand is the perception that guests have about your business with the information that is available to them. Bearing this in mind, why not making your company’s information more available?

Centralize your hotel information and deliver it to your guests instantly and around the clock. Research reveals that 50% of your clients expect customer care 24/7. Deliver it!

A good hospitality-based chatbot at hand works wonders. Once your guests start to notice they get instant replies regardless of the time of the day or where they are contacting from, your hotel brand will improve exponentially. Therefore, we can conclude that technological innovation complements your marketing strategy and impulses brand value.

30 %
Clients want 24/7 customer care


4. Rely on data!

30 %
Millennials report positive experiences

Users are already using chatbots comfortably when buying services and products. In fact, 70% of millennials who have engaged with chatbots online report very positive experiences. And this can be seen in Hotelway’s chatbot. Our company numbers show a success rate of more than 90%!

Before taking the innovation leap, make your research. Trust data from reliable sources, see how other business that implement AI- based chatbots are doing and draw your own conclusions.

5. Do NOT let fear at the decision wheel.

Unfortunately, it is a well know fact that hoteliers are reluctant to try new things. Business owners often think that they are advanced and that their approach is good enough. In reality, when comparing their innovation strategy with that of other industries, hospitality businesses are alarmingly behind the technological trends and innovation curve.
Contrary to common believe, innovation does not have to be big, and nowadays it does not require a great investment. For example, Hotelway’s chatbot service is based on monthly memberships that require of no additional acquisition of assets from your part. This new approach spares you the hassle of worrying over costly investments.
However, if you are still hesitant towards embracing innovation, ask yourself: What is the worst than can happen anyway? What is the best? Ponder those answers carefully before making a decision. After all, you, as business manager, know what is best for your firm.

If you like this article, feel free to subscribe for regular content. Our focus is on making the hospitality industry better one guest at a time.

People behind digital solutions

We are Hotelway, an agile team of industry professionals with years of experience in hospitality, technology, and customer care. Our company specializes in AI based chatbots, making hotel guest communication simple, meaningful, and profitable.

Contact us by the channel that suits you most. We are always willing to help.